#exclusivefeature Feeling honored to be interviewed by KalaManthan and being published on their website. Interesting write-up by@kritikataneja.Truly humbled 🙏…Thankyou #Kalamanthan

The Art Entrepreneur!

ByKritika Taneja












Becoming what you have always dreamt of calls for a lot of courage dedication and determination.

Sharing story of an artist turned entrepreneur who reveres her artistic journey of 10 years! Shruti Vij is an artist trained at NIFT, Delhi. After her PG she chose a not so popular path because she felt that it would stifle her creativity. She explored her potential and started selling her artworks and chose the name “Shruti Arts” for her dream project.

Ever since “Shruti Arts” came into existence it received a great response. People appreciated her artwork and her art pieces soon crossed the boundary of the country.

She started her journey by curating her works on the website to build a platform for them and to showcase them to a larger global audience. Soon after, inquiries started getting in and the thought of growing this small venture occurred to her.

Shruti shares “The internet has no limitations and it is a great tool to reach out to a global audience. She used it for her platform and was able to sell her curated artwork all over the world. Shruti Arts opened a new horizon for her.

One-room studio to International Art Festival!



Like any other entrepreneurial journey’s “Shruti Arts” too had ups and downs. While sharing her journey she shared with us that she took the first step in a small room of her house. Gradually the art received appreciation from art aficionados and critics alike in India as well as in abroad. A few of her works have also been exhibited in various international events like Delhi international Film festival and Indo-Korean art festival.


Words of Wisdom

She further shares that “The journey is not always a smooth one. There are everyday issues that you have to take in your stride, some big and some small but at the end of the day, it’s a joyous journey. Your focus should be on your expertise, and what you are offering and the money will follow. I am focused on my art and always strive to better it. When I get an appreciation for that it means a lot to me and when people want to have it for keeps, make a part of their lives, it is highly gratifying.


Applauds and Accolades


According to her, “One should not get dejected easily by criticism, it is important to have faith. Sometimes, the response may come very slowly, but if you have faith in what you are doing, you will get there”.



Following this mantra, Her artworks were exhibited in many exhibitions from 2012 to 2017 like STREE 2012 & 2013, Indo-Korean art festival to name a few. She has been part of some prestigious art galleries like Lalit Kala Academy, Art Junction Gallery at The Lalit, Solo Art show at Al Seef 2, JLT, Dubai, Group Art Exhibition, Aifacs to name just a few!

She has also Conducted Art Workshops with kids and ladies in Gurgaon and is a Registered Freelance illustrator/ painter for children’s books with leading online portals. She has also donated her paintings for UNICEF for greeting card/ product design and she has also been a Set designer for Eepsa Theatre Group from 2013-2015.

She was also awarded for All India Camel Contest. She has also received an award for Indo-Korean Art Festival along with several others!

Appreciation is bigger than awards!

While sharing her journey, she discussed how an artist is delighted when her/his creation is being appreciated. Talking about a few instances, she beamed when her work was appreciated by Sh. Ghulam Ali ( Eminent ghazal singer), Mr.Mike Knowles- Dean, Sushant School of Design and Mr.Tibor Kovacs, Director, Hungarian Information & Cultural Centre, New Delhi.


Her work has been installed at various organisations in order to enhance the whole vibe and beauty of the places namely: Hungarian Information & Cultural Centre, Sushant School of Art & Architecture, and also as private collections in Dubai and U.S.



While we concluded our artistic interaction she said, “As a free-spirited artist I wanted to explore my own potential which is why I started an artistic, entrepreneurial journey with my artworks. Becoming an artist-entrepreneur has been a joyous journey will all its highs and lows, for her.

It is such a positive feel to see an artist living the colours of her canvas and spreading happiness through them and inspiring others at the same time! We at kalaManthan are dedicated to bringing stories of passionate artist and dreamers.



Kritika Taneja

(The Open Post Card)





Women Entrepreneur









Article by me featuring my artworks 😃

Home > Art & Culture > Abstract Art VS Pop Art Today

Abstract Art VS Pop Art Today


POSTED: APRIL 21, 2020

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Abstract art and Pop art are two distinct forms of art that have inspired art movements over the decades and are an important form of expressionism today.

Abstract art and Pop art

Choosing between Abstract art and Pop art is a difficult decision to make, especially if you love both of the styles equally. However, here are some tips to make your decision-making process a lot faster and easier.

Let’s first begin with what Abstract art and Pop Art are, and how they are different as well as similar to each other.


Let’s go back to history and understand the origins of Abstract Art. Abstract Art originated in the 19th century and is now considered one of the most popular forms of modern art. This style of art is all about putting together different colors, shapes, and textures to create an imagery of abstraction and conceptualism.

You might think that abstract art is just non – identical forms and geometric shapes, but in fact, behind every abstract art, an artist is influenced by ideas or philosophies. Abstract art is not intended to represent objects or living things, but in fact, it is the art of representing spontaneity. And behind every shape and color of an abstract art painting evokes a specific emotion to the viewers. Among the best abstract artists of all time is Wassily Kandinsky, who is considered by many as the “ Father of Abstract Art”.


Pop art, however, emerged in the 1950s in Great Britain and the United States years following World War 2, which broke some of the traditions of abstract art. Pop art is the exact opposite of abstract art. Instead of putting together random shapes, colors, and textures, pop art uses the imagery of popular cultures such as celebrities, ads, images from comic books, or even mundane objects that are found in everyday life. Pop art focuses more on retro style by using bright and vibrant colors such as red, yellow and blue. Andy Warhol was the leading figure in Pop Art and was the one behind the “ Marilyn Diptych” painting.

How is Abstract Art similar to Pop Art? 

Both Abstract and Pop Art were created to express individual freedom. In technical terms, both styles of paintings use vibrant colors, however, you’ll see more lively and bright colors in pop art. Other than that, both are quite the opposite. One is representing imagery of celebrities or objects found in everyday life, while abstract art is about representing random designs.


If you’re into pop culture, fashion, trends, and vibrant colors, then go for pop art oil paintings in your bedroom. Moreover, If you’re a fan of famous Hollywood artists, this portrait of one of the world’s famous fashion icons is a good canvas to add in your bedroom.


Abstract art for your living room

Abstract art isn’t always about vivid colors. In fact, it could be black and white too. If you’re a classy person and seeking to add dominant vibes to your living room, black and white paintings could be the best option for you — especially if the art piece is minimal and abstract. Such artwork is best for a modern designed interior with themes mostly of black and white colors.


Picture courtesy- Shruti Arts.

Image Source: Pixabay